Bare Home
A brand dedicated to providing eco-conscious, affordable bedding that are bare of harmful chemicals, dyes, and processing.
Discipline
Tools
Year
contributors
Project Details
As a growing small business, Bare Home needed to establish a clear brand identity. This deficiency not only led to a lack in overall brand awareness but also a lack of purpose in their marketing strategy. Our creative team was tasked with developing full brand guidelines for everything from the company’s mission and vision down through the brand colors, photo styling, and copy editing standards. With strategy direction from our brand director, I led the exploration and final implementation of the editorial design while working closely with our copywriter to ensure cohesive visual and verbal communication.
Discipline
Tools
Year
Heading
Project Details
As a growing small business, Bare Home needed to establish a clear brand identity. This deficiency not only led to a lack in overall brand awareness but also a lack of purpose in their marketing strategy. Our creative team was tasked with developing full brand guidelines for everything from the company’s mission and vision down through the brand colors, photo styling, and copy editing standards. With strategy direction from our brand director, I led the exploration and final implementation of the editorial design while working closely with our copywriter to ensure cohesive visual and verbal communication.
