The Rosta Archive
A memorial museum that examines the evolution of Soviet political propaganda and its role in enabling the Ukrainian Holodomor genocide.
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Project Details
The Rosta Archive is a brand identity and exhibition design project developed as part of a senior capstone. This work explores the evolution of Soviet political propaganda and its connection to the Holodomor, a man-made famine that that devastated Ukraine in the early 1930s. Through historical research and design, the project examines how cultural symbols rooted in religious tradition, regional identity, and cultural stereotypes were used to influence and divide populations. [...read more]
The visual identity draws inspiration from Soviet-era brutalist architecture and Eastern Orthodox iconostasis, creating a graphic system that feels both stark and symbolic. The logo, in particular, balances historical references with a modern approach, setting the tone for the broader exhibition experience.
The physical exhibition was fully built by hand, including the gallery walls, central podium, and installed lighting. The center of the space features three Soviet propaganda posters from the Duke Repository, each with object labels explaining their symbolism and message. Adjacent, a Holodomor memorial wall displays historical photographs by Alexander Wienerberger, also paired with labels that provide context.
The visual identity draws inspiration from Soviet-era brutalist architecture and Eastern Orthodox iconostasis, creating a graphic system that feels both stark and symbolic. The logo, in particular, balances historical references with a modern approach, setting the tone for the broader exhibition experience.
The physical exhibition was fully built by hand, including the gallery walls, central podium, and installed lighting. The center of the space features three Soviet propaganda posters from the Duke Repository, each with object labels explaining their symbolism and message. Adjacent, a Holodomor memorial wall displays historical photographs by Alexander Wienerberger, also paired with labels that provide context.
Physical exhibition elements included monochromatic walls, gallery lighting, and a central podium, creating an immersive and focused atmosphere for visitors to engage with the material. Every detail was intentionally designed to guide viewers through a layered historical narrative that connects visual culture with political power.
