Lux Lighting

A luxury residential lighting distributor commitmented to providing customers across the country with elevated home décor.

Discipline
Brand Identity, Publication Design, Layout Design, Print & Digital Media
Tools
Adobe InDesign, Photoshop
Year
2023
Contributors
Michael Trocke, Eugene Newcomb, Sarah Pierce, Ben Sperduto
Project Details

When luxury residential lighting distributor Lux Lighting needed to brighten up its brand identity with a new logo and product catalog, the company turned to the experts at Roger West. The design team tapped into the modern sensibilities of Lux Lighting’s products to develop a stylized, contemporary logo that matches the brand’s spirit of innovation.

With the new logo and brand guidelines in place, Roger West got to work creating an eye-catching catalog featuring Lux Lighting’s high-end designs. The catalog showcased multiple product collections with custom photography and the sharp new aesthetic of the Lux Lighting brand. Paired with a redesigned, fully responsive website, the new brand assets are helping Lux Lighting outshine the competition.

Discipline
Brand Identity, Publication Design, Layout Design, Print & Digital Media
Tools
Adobe InDesign, Photoshop
Year
2023
Contributors
Michael Trocke, Eugene Newcomb, Sarah Pierce, Ben Sperduto
Project Details

When luxury residential lighting distributor Lux Lighting needed to brighten up its brand identity with a new logo and product catalog, the company turned to the experts at Roger West. The design team tapped into the modern sensibilities of Lux Lighting’s products to develop a stylized, contemporary logo that matches the

With the new logo and brand guidelines in place, Roger West got to work creating an eye-catching catalog featuring Lux Lighting’s high-end designs. The catalog showcased multiple product collections with custom photography and the sharp new aesthetic of the Lux Lighting brand. Paired with a redesigned, fully responsive website, the new brand assets are helping Lux Lighting outshine the competition.